5 Pawn Shop Marketing Tips for the Holidays

February 24, 2020 - Pawn Resources

Looking for pawn shop marketing tips for the holidays?

We’ll lead you through 5 valuable tips to make sure your pawn shop is holiday-ready so that you can maximize your shop’s foot traffic.

As the holidays approach us, consumers are scrambling to get great deals on holiday gifts for their family and friends. This especially applies to those who are unbanked or underbanked. Not only are these folks seeking affordable gifts, but they are also seeking extra money to afford gifts.

With the degree to which our society puts an emphasis on gifting during the holidays, the pressure is on more than ever during November and December for those who are short on cash.

If you’re looking for pawn shop marketing tips for the holidays, read on! We list the top ways you can prepare to help pawn customers find you during the shopping season.

Reach out to your Local Newspaper

Pawn shop marketing during the holidays doesn’t necessarily need to involve shelling out cash. Newspapers are a great way to get free publicity for your pawn shop.

If you can find and connect with a local journalist, pitch them a story.

Journalists are always looking for a new angle to write about, and if you suggest one to them, you could be asked for a quote and get your pawn shop featured. For instance, underprivileged groups of people are often written about during the holidays. What’s a new angle you can help them come up with? Pawn shop customers.

You are probably wondering where to start. It can be as easy as Googling your local newspaper.

Read their articles and see which journalist most frequently writes about the underprivileged or the holiday season. Next, search for a contact for that journalist. Sometimes you can find one on that page, or in the “contact” section of the website.

Contact the journalist with a suggestion for a story relevant to their “beat,” as they call it.

Suggest that there is an often overlooked group of shoppers during the holidays (underbanked and unbanked) who seek access to affordable gifts for their families, but that many don’t know where to find them. Keep your pitch brief and let the journalist know you are happy to provide quotes for them and information about the industry.

Place a Sign Outside of your Shop

Locals might get used to seeing your shop as they drive through town, but perhaps they never considered it as a great place to get affordable holiday gifts. Maybe they’re stressed about money as they wander about for gifts, and perhaps they are mentally searching for ideas to get a hold of more cash.

Create a sign that will stand out to passersby outside your storefront. It should include clear and concise wording about the holidays. Festive colors and lighting that will entice people to enter for unique holiday gift shopping at good prices. You can also include wording about quick cash for the holidays.

Refine your Google Places Listing

Follow our tips for how to improve your Google Places listing. With a little time and effort, this will help you gain some more pawn customers for the holiday season.

Perfect your PawnGuru Profile

Is your PawnGuru profile complete and up-to-date? Read our tips for optimizing your PawnGuru profile to attract more pawn customers. The more complete your profile is, the more trust you build with potential customers!

Advertise on Facebook

If you have a Facebook page for your pawn shop, you can create an ad to reach more local customers on Facebook. If this sounds scary, we promise that it isn’t! It’s actually quite simple. You can even create an ad from your smartphone in a matter of minutes. Here’s how:

  1. Sign into Facebook with the email address tied to your shop’s Facebook page
  2. Click “home” in the navigation
  3. On the left-hand side of your home page, click your page name
  4. Click the “Promote” button on the left-hand side of your page (under your page name and all the tabs)
  5. You can choose to promote your page, a specific post, or your website
  6. Facebook will guide you through the rest once you choose an option.
  7. Facebook advertising is super easy and only takes a couple of minutes to reach more pawn customers!
David Stiebel

David Stiebel is one of the cofounders of PawnGuru. David was educated at MIT, where he studied Math. He subsequently worked at Bain as a data scientist before starting PawnGuru in 2015. He started PawnGuru to build a better tool for pawn shops and consumers to connect.

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