February 27, 2020 - Pawn Resources
In this post, we’ll give you tips for how to set up or tweak your pawn shop’s Facebook page so that you are putting your best foot forward.
Your logo should be easy to see and recognizable as the profile photo for your page. If it consists of a bunch of text or it’s a photo of your face, you’re not doing many favors for brand recognition. Keep in mind this photo appears much smaller when it’s next to your posts, so it’s best to use an icon that represents your brand name.
Whether it’s a photo of your friendly, approachable staff, or a photo that shows off how professional the display is inside your shop, your cover photo should communicate something positive about your brand. Take the time to get a clear photo of something that sets your pawn shop apart from others.
In the “About” section of your profile, communicate the services you offer at your pawn shop, as well as the types of items you buy and sell. Don’t forget to include what sets your shop apart from other pawn shops in the local area! For example, do you offer discounts to veterans or those in active duty military? Talk about it!
It might be hard to believe, but customers will often visit a shop’s Facebook page instead of their website in order to get information such as opening hours and contact information. These sections should be filled out so that customers can easily contact your shop with questions and visit during the appropriate business hours.
You want customers to leave reviews of your shop so that you can earn the trust of other customers through social proof. Reviews are also a great resource for gathering feedback and testimonials to improve your shop and enhance your marketing. Make sure Reviews are enabled in your page’s settings.
Incentivize customers in your shop to follow your Facebook page and check in. For instance, you could place a small sign at your counter that communicates you will give them a small discount if they show you they checked in.
Now that you know how to set up your pawn shop’s Facebook page, we suggest you read our tips for posting on your Facebook page. We discuss important matters such as setting a goal for your Facebook page so that you are posting effectively, and ideas for what to post on your page.
David Stiebel is one of the cofounders of PawnGuru. David was educated at MIT, where he studied Math. He subsequently worked at Bain as a data scientist before starting PawnGuru in 2015. He started PawnGuru to build a better tool for pawn shops and consumers to connect.More Articles