Pawn Shop Marketing on Facebook: Your Posts

February 27, 2020 - Pawn Resources

Pawn shop marketing on Facebook goes way beyond you profile picture and “About” section.

In this post, we’ll give you tips for how to properly leverage posts on your pawn shop’s Facebook page so that you can you’re not just posting for the sake of posting.

5 Tips for Your Pawn Shop’s Facebook Posts

1. Set a Goal

You should have an overall goal for your Facebook page and your posts. Are you on Facebook just because every other business is? Your reasoning should be more than just to have a presence. And this will be the driving force behind what you post.

Know your audience and know what you’re trying to accomplish with each post that you publish. When you keep your focus, you’re able to write more effective Facebook posts that resonate with your audience and influence them to take action.

2. Reinforce Your “Brand”

Whether you’re posting a photo or a video, you want your posts to communicate your brand voice. Whether your brand voice is funny, quirky or authoritative, make sure it is consistent. No matter what, you want to maintain professionalism.

Make sure your posts are always smart and display proper spelling and grammar. Always double check them, and be sure to leave out the politics! Keep in mind that each post is representative of your pawn shop and you don’t want to alienate any customer.

3. Use Photos & Videos

Photos and videos have been shown to get great engagement from Facebook users. They’re even thought to be favored by Facebook and might cause your post to be shown to a larger percentage of your followers than other types of posts.

There are endless photo and video opportunities in your pawn shop.

Take photos of new items, and describe the price and history behind it. Take a video of you or your staff members talking about new items of interest that have arrived in the shop, or explaining how the pawn process works at your shop. Your Facebook posts are a great way to show off your inventory and expertise. Use them to your advantage!

4. Write Short Posts for Sales

Have you ever wondered how some people make the text in their posts to look bigger? That’s actually Facebook’s doing!

For short posts such as sale reminders (ex. 20% off Laptops Today Only!), make sure your post is 35 characters or less and doesn’t contain a photo, video or link. This will create the large text status update for your followers to see and it might catch their eye more than the ordinary text size would.

5. Respond to Questions & Comments

You want customers to feel like they’re being heard and that they matter to you. Responding to customers’ direct messages and comments on your posts will help you earn their trust and business.

Even if you don’t want to have a full-fledged conversation via Facebook, you can respond asking them to contact you via phone (provide your phone number) to help them with their specific question or issue. This also communicates to other customers that your pawn shop is responsive, professional and willing to help.

Related reading:

If you haven’t read our post on tips for your Facebook business profile, we highly recommend doing so! In that post, we give pointers for your Facebook page so that you can put your best foot forward.

David Stiebel

David Stiebel is one of the cofounders of PawnGuru. David was educated at MIT, where he studied Math. He subsequently worked at Bain as a data scientist before starting PawnGuru in 2015. He started PawnGuru to build a better tool for pawn shops and consumers to connect.

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