February 23, 2020 - Pawn Resources
By connecting with relevant and engaged customers in your city, you can increase business faster, and in real-time. Try PawnGuru today and discover new customers in your local area!
“PawnGuru has opened many doors for us. It has reinforced the value proposition that we do, everybody markets that ‘we pay the most’ or ‘we’re the greatest,’ but PawnGuru is allowing folks to go out and say ‘hey this is what I got, tell me how much it’s worth?’ It helps the customers make a better-informed decision. They can get a chance to figure out what’s going, make a phone call and say ‘hey can we talk a little more about it.’ It saves them much headache and heartache.”
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According to Paul, one of the major benefits of PawnGuru is helping local pawn shops discover new customers in their local area. Once in the shop, pawnbrokers can negotiate and be more flexible to accommodate the needs of each customer. “The idea is not to get them in here and then low-ball them. It is to get them in here so we can get a true idea of what we can go on.” – Paul Libman
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When it comes to PawnGuru, Lambros enjoys not knowing what will pop-up on his pawn shop portal. He says in many ways it acts as a second door to the shop. “When you login, a customer could have something unique that you want,” Lambros said. “It is convenient and exciting because every time you login it’s different.”
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He reported customer submissions are popping up every day. He looks forward to PawnGuru’s continued growth. “The main thing, which excites me, is that it is a new way to reach a customer base that you would’ve not known before. And it is a good way for customers to reach out to shops that they did not know about.” – Brad Levin
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Customers on PawnGuru should be sure to give enough details about the item they wish to pawn or sell. When customers submit items on PawnGuru, instead of just typing “guitar,” they should type “Ibanez model 490 base guitar,” this will peek the interest of pawn shops.
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“When I first heard of PawnGuru I was intrigued. They are doing the same thing we’re doing, which is searching the internet for leads. It keeps us up-to-date and more competitive by making sure we are making competitive offers.”
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Ellis says, PawnGuru gives you the ability to drive in more business. In many situations, individuals will only go to the nearest pawn shop, but PawnGuru allows for quicker discovery and interaction. “It is competitive, so make sure you treat people right,” Ellis advises new users of PawnGuru. “There are people who are actively using the site, so just come out with a fair offer to begin with. Otherwise not only will you not get their business for that transaction, but they will probably remember how low your offer was and not want to do business with you in the future.”
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Jordan Birnholtz is the cofounder of PawnGuru. An alumnus of the University of Michigan, Jordan started PawnGuru in 2015 with Jon Polter, David Stiebel, and Jessica Zahnd. When he's not working at PawnGuru, Jordan volunteers his time to support undergraduates in building socially-responsible businesses and organizations through Optimize, a program at the University of Michigan.More Articles