Pawn shops, being brick-and-mortar entities, face the same problems with foot traffic that many other retailers do. However, pawn shops face their own set of specific challenges.
One of these challenges is the lack of awareness for the people who aren’t aware of pawn shops being an option for buying and selling used goods. The other is that you’re competing with other pawn shops in your area that essentially do the same thing you do, with few differentiating factors.
Wondering how to get more foot traffic to your pawn shop? Read on for our number one tip for getting your pawn shop to stand out from the others and attract new customers with high purchase or selling intent.
As new generations are conditioned to rely on the internet to facilitate all their transactions, the fact that pawn shops are even an option for buying and selling can be easily forgotten. What’s more, there is an abundance of pawn shops for these consumers to choose from. This drastically increases the importance of establishing trust and highlighting your service.
PawnGuru not only connects you with those who have used pawn shops previously, but we also get your listing in front of those who haven’t and found us through other resources we publish about selling used items.
This means that when a new customer (unfamiliar or unsure of pawn shops) finds themselves on PawnGuru, you want to make sure your profile is as complete as possible. This will help you build credibility and trust when they list their item and you make a bid, or when they find you in the pawn shop directory to visit your store in person.
What components of your PawnGuru profile can you improve upon?
Add your website URL to your profile. If you haven’t added it, do so. If you have, test the link.
Add all of your social profile links to your PawnGuru profile and test them to make sure they work.
Take a look at what you have written for this section and ask yourself what you can improve upon to establish trust with a customer. For example, a sentence that communicates you are friendly to first-time pawners. Add as much helpful information as you can and separate it into paragraphs for readability.
Go all out with this section. List all the types of items you are willing to accept, and get specific. For example, list ‘electronics’ but then list the specific types of electronics.
Add your store’s hours and ensure they are up to date and accurate!
Does your shop’s photo have good resolution and communicate professionalism? If not, replace it!
Ask your customers to review you on PawnGuru after the transaction happens and while they’re still in your shop. You might even offer them a small incentive for reviewing you, for the next time they come in. This can encourage repeat transactions and help you attract new customers, even when there is a higher bidder than you in the future.
Are you new to PawnGuru? List your pawn shop for free on our site and attract new customers today.
Refer back to this post for guidance on how to best complete your profile.
David Stiebel is one of the cofounders of PawnGuru. David was educated at MIT, where he studied Math. He subsequently worked at Bain as a data scientist before starting PawnGuru in 2015. He started PawnGuru to build a better tool for pawn shops and consumers to connect.More Articles