Pawn Shop Marketing for a Good Holiday Season

February 26, 2020 - Pawn Resources

Autumn is upon us which means it’s time to ramp up your pawn shop marketing!

Take the change of seasons as an opportunity to revisit your marketing strategy for the remainder of the year.

Most importantly, you’ll want to gear up for the holiday shopping season. Although it may seem early, there’s no better time than now to make a plan!

You’ll want to take all the time you can get to properly market your store to holiday shoppers. Continue reading to discover three pawn shop marketing tips for the holiday season, and begin to implement them now.

3 Pawn Shop Marketing Tips for the Holidays

1. Participate in PawnFriday

PawnFriday is essentially the pawn industry’s dedicated “Black Friday” event. Taking place on October 27, it is the largest pawn event in the United States.

On this day, pawn shops will band together with special promotions to encourage members of their communities to bargain hunt inside their local pawn shops. While this event does not take place on Black Friday, it will help move inventory well-before that chaotic shopping day.

To participate in PawnFriday, add your deals to this page and we will promote them to PawnGuru members! This event will be publicized in the media, so you don’t want to miss out on this opportunity.

2. Fine-Tune Your Online Presence

Holiday shoppers will be searching online for shops near them that sell items that will make unique holiday gifts. Whether your online presence consists of solely a Google Maps listing or you regularly post updates on every social media platform in existence, now is the perfect time to fine-tune your web presence.

But what exactly does this mean?

Well, for starters, make sure any of your public profiles (including your website and PawnGuru) have the correct information and are filled out completely. Here are a few things you can check for completion, quality, and accuracy:

  • Shop name
  • Business hours
  • Addresses (email and physical location)
  • Phone number
  • Business categories (primary & secondary)
  • Shop description
  • Items accepted
  • Photos (maybe it’s time to take & upload new ones!)

We also suggest that you incorporate season-specific messaging into your website and social media posts. For instance, if you’re offering deals for holiday shoppers, make sure you call those out. You should also highlight some gift ideas for the holidays.

3. Create Signage

If you have space to place some extra signage in your windows or in front of your shop, take advantage of that.

Many people walk by pawn shops every day assuming they just buy and sell gold or offer collateral loans. If you put signage up now that includes messaging about the types of unique holiday gifts available for sale, this might stick with people throughout the shopping season.

With so much of the same types of items being sold at big-box retailers, many people are gravitating toward more unique items to give as gifts.

We hope these three steps will help you to fine-tune your pawn shop marketing for the holiday season. If there’s nothing else you do differently this holiday season, make sure you participate in PawnFriday!

David Stiebel
David Stiebel

David Stiebel is one of the cofounders of PawnGuru. David was educated at MIT, where he studied Math. He subsequently worked at Bain as a data scientist before starting PawnGuru in 2015. He started PawnGuru to build a better tool for pawn shops and consumers to connect.

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