At PawnGuru, we are big fans of blogging. This is how many of our new customers become aware of us, and therefore, do business with your shop.
Read on to learn why you should create a space for your blog on your pawn shop’s website and how this will benefit you in ways you might not have imagined.
If you have a well-structured website and have followed SEO best practices, your local customers should be able to find your blog quite easily.
For new customers, a blog can help you get found sometimes even better than your homepage can. New customers that are browsing your site will often want to see two things:
A. That you actually take the type of item they want to pawn
B. What your interest rate and loan term is
The creation of a blog can help with that awareness. For spaces on your site where you don’t have the room to explain a topic in-depth, you could explain the topic in a blog post. For instance, you can elaborate on how the pawning experience works at your shop, or what the typical interest rate is.
Blogging drives engagement among customers, and therefore a greater sense of attachment to your pawn shop.
Topics you could post about to drive engagement are new items of interest that have become available, or any sale events that you have going on. For those pawn nerds and antique enthusiasts, you might even pepper in a few posts on topics that address subjects such as:
The possibilities are endless! A blog simply makes your pawn shop more interesting and improves your credibility by allowing a space for you to display your appraising skills and knowledge. This is often reason enough for a pawner to visit one pawn shop over another.
Your pawn shop’s blog posts will serve as great content for your email newsletter and encourage existing customers to come back to your site or shop.
How exactly would this work? Well, the email could actually just include the titles of your latest blog posts, and those titles would be linked to its respective post on your site. Requiring the recipient to click, in order to read the full post, will drive traffic to your site.
The best part is that there actually doesn’t need to be much manual work involved here. There are some free email services that will hook up to your blog and send out an email to your email list when you have new content available on your blog.
MailChimp has an RSS email feature available that does exactly that. There are settings that you could put in place so that the email gets sent after a certain amount of new posts have been published on your blog. You can choose the date and time for sending, too.
Don’t have an email list? Start to collect your customers’ emails! Put a piece of lined paper or an open guest book at your checkout counter and encourage your customers to write their email address down.
A great way to stay top-of-mind is to send emails to your customers. This way, you can tempt them with new interesting items that have become available for purchase in your shop, as well as any sale events and interesting pawn stories you have.
The ultimate goal? Drive more foot traffic!
We suggest you read the resources below that we have written to help pawn shop owners like you to gain foot traffic. But first, the best step you can take to increase foot traffic to your pawn shop is to list your pawn shop on PawnGuru.
Our blog post on How to Get More Foot Traffic to Your Pawn Shop explains how to set up your free PawnGuru profile to be listed in our pawn shop directory. It will also help you make the most of your profile if you already have one.
David Stiebel is one of the cofounders of PawnGuru. David was educated at MIT, where he studied Math. He subsequently worked at Bain as a data scientist before starting PawnGuru in 2015. He started PawnGuru to build a better tool for pawn shops and consumers to connect.More Articles